| Metric | YTD | Prior YTD | YoY% | Annual Target | % of Annual Target | ||
|---|---|---|---|---|---|---|---|
| Budget | Income | |||||||
| Revenue: Total | $2,809,431 | $3,141,078 | -10.56% |
$6,975,300 |
40%
|
||
| Revenue: Hotel/Motel Tax | $2,356,886 | $2,765,541 | -14.78% |
$6,228,100 |
38%
|
||
| Revenue: Other Sources | $78,708 | $65,153 | 20.80% |
$140,200 |
56%
|
||
| Revenue: Marketing Opportunities | $373,837 | $310,384 | 20.44% |
$607,000 |
62%
|
||
| Budget | Expense | |||||||
| Total Expense | $1,750,523 | $1,876,800 | -6.73% |
$6,975,300 |
25%
|
||
| Personnel | $521,712 | $485,518 | 7.45% |
$2,888,905 |
18%
|
||
| Travel & Business Development | $43,888 | $15,267 | 187.48% |
$209,745 |
21%
|
||
| Trade Shows/Fam Tours/Sites | $52,121 | $44,154 | 18.04% |
$130,285 |
40%
|
||
| Event Hosting | $151,457 | $175,652 | -13.77% |
$459,600 |
33%
|
||
| Advertising | $403,407 | $419,476 | -3.83% |
$1,654,800 |
24%
|
||
| Marketing/Promotion Expense | $97,021 | $110,177 | -11.94% |
$207,850 |
47%
|
||
| Bid Incentives | $170,418 | $333,829 | -48.95% |
$556,255 |
31%
|
||
| Operations | $310,499 | $292,725 | 6.07% |
$907,655 |
34%
|
||