| Metric | YTD | Prior YTD | YoY% | Annual Target | % of Annual Target | ||
|---|---|---|---|---|---|---|---|
| Budget | Income | |||||||
| Revenue: Total | $7,137,043 | $6,054,732 | 17.88% |
$7,538,120 |
95%
|
||
| Revenue: Hotel/Motel Tax | $6,477,374 | $5,304,303 | 22.12% |
$6,778,535 |
96%
|
||
| Revenue: Other Sources | $137,720 | $149,562 | -7.92% |
$207,585 |
66%
|
||
| Revenue: Marketing Opportunities | $521,950 | $600,867 | -13.13% |
$552,000 |
95%
|
||
| Budget | Expense | |||||||
| Total Expense | $5,634,188 | $5,930,575 | -5.00% |
$7,538,120 |
75%
|
||
| Personnel | $2,107,332 | $2,053,775 | 2.61% |
$2,841,230 |
74%
|
||
| Travel & Business Development | $142,812 | $97,004 | 47.22% |
$107,935 |
132%
|
||
| Trade Shows/Fam Tours/Sites | $86,157 | $95,036 | -9.34% |
$107,935 |
80%
|
||
| Event Hosting | $418,760 | $394,119 | 6.25% |
$486,650 |
86%
|
||
| Advertising | $1,108,283 | $1,206,597 | -8.15% |
$1,572,971 |
70%
|
||
| Marketing/Promotion Expense | $173,813 | $119,481 | 45.47% |
$245,319 |
71%
|
||
| Bid Incentives | $778,476 | $1,184,257 | -34.26% |
$1,141,955 |
68%
|
||
| Operations | $818,554 | $780,306 | 4.90% |
$964,510 |
85%
|
||
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