| Metric | YTD | Prior YTD | YoY% | Annual Target | % of Annual Target | ||
|---|---|---|---|---|---|---|---|
| Budget | Income | |||||||
| Revenue: Total | $5,362,329 | $6,140,789 | -12.68% |
$6,975,300 |
77%
|
||
| Revenue: Hotel/Motel Tax | $4,719,564 | $5,594,042 | -15.63% |
$6,228,100 |
76%
|
||
| Revenue: Other Sources | $152,732 | $100,160 | 52.49% |
$140,200 |
109%
|
||
| Revenue: Marketing Opportunities | $490,032 | $446,587 | 9.73% |
$607,000 |
81%
|
||
| Budget | Expense | |||||||
| Total Expense | $3,935,950 | $4,303,208 | -8.53% |
$6,975,300 |
56%
|
||
| Personnel | $1,504,554 | $1,628,146 | -7.59% |
$2,888,905 |
52%
|
||
| Travel & Business Development | $76,593 | $73,238 | 4.58% |
$209,745 |
37%
|
||
| Trade Shows/Fam Tours/Sites | $91,753 | $79,837 | 14.93% |
$130,285 |
70%
|
||
| Event Hosting | $335,403 | $356,216 | -5.84% |
$459,600 |
73%
|
||
| Advertising | $858,048 | $883,165 | -2.84% |
$1,654,800 |
52%
|
||
| Marketing/Promotion Expense | $169,447 | $146,668 | 15.53% |
$207,850 |
82%
|
||
| Bid Incentives | $274,548 | $504,067 | -45.53% |
$556,255 |
49%
|
||
| Operations | $625,603 | $631,870 | -0.99% |
$907,655 |
69%
|
||
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