| Metric | YTD | Prior YTD | YoY% | Annual Target | % of Annual Target | YTD Target | % of YTD Target |
|---|---|---|---|---|---|---|---|
| GA4 | Traffic | |||||||
| Users | 2,553,526 | 2,324,142 | 9.87% |
2,347,383 |
109%
|
2,347,383 |
109%
|
| Sessions | 3,201,585 | 2,933,794 | 9.13% |
2,963,132 |
108%
|
2,963,132 |
108%
|
| GA4 | Engaged Visitors | |||||||
| Highly Engaged Sessions | 1,379,646 | 0 | - |
1,149,672 |
120%
|
1,149,672 |
120%
|
| Qualified Sessions | 651,638 | 0 | - |
255,446 |
255%
|
255,446 |
255%
|
Users: A person who has an engaged session, or when Analytics collects the first_visit from a website or first_open event from an app.
Sessions: A session is a group of user interactions with a website that takes place within a given time frame.
Highly Engaged Sessions:
Session Duration is greater than
60 seconds,
visited more than 1 page,
has conversions
Qualified Sessions: Conversion action:
- Subscribed to the eNewsletter
- requested a Visitor Magazine Request
- clicked "Visit Website".
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