| Metric | YTD | Prior YTD | YoY% | Annual Target | % of Annual Target | YTD Target | % of YTD Target |
|---|---|---|---|---|---|---|---|
| GA4 | Awareness | |||||||
| Users | 300,568 | 2,324,142 | -87.07% |
2,347,383 |
13%
|
2,347,383 |
13%
|
| Sessions | 381,582 | 2,933,794 | -86.99% |
2,963,132 |
13%
|
2,963,132 |
13%
|
Users: A person who has an engaged session, or when Analytics collects the first_visit from a website or first_open event from an app.
Sessions: A session is a group of user interactions with a website that takes place within a given time frame.
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